A great listing experience isn't just about impressing buyers. The way you communicate, prepare the property, and work with the buyer's agent can make the entire showing process smoother.
In this lesson, Cindy shares 13 practical things listing agents can do to create better showings, respect buyer-agent relationships, and make their listings easier for buyer agents to show and sell.
Watch the 14-minute video for practical tips you can put to work on your next listing.
Resources Mentioned in This Lesson
Buyer-Agent-Friendly Listing Field Guide
Use the field guide as a practical reminder of the steps you can take to make your listings easier for buyer agents to show and help create a better experience for their clients.
Quick Summary
Buyer agents are an important part of getting a listing sold. Small details—from answering your phone promptly to preparing the home before a showing—can affect how smoothly they can introduce the property to their buyers.
The goal isn't to sell directly to the buyer. It's to create an environment where the buyer and their agent can comfortably explore the property, discuss it, ask questions, and decide whether it's a good fit.
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Key Takeaways
- Answer your phone. Buyer agents may be coordinating multiple properties in a single day. Responding promptly makes scheduling easier and helps them build an efficient showing route.
- Prepare the home before showings. Open blinds, turn on lights, and create a welcoming first impression so buyers experience the property at its best from the moment they enter.
- Keep the property spotless. Pay attention to the details buyers notice, including entry areas, floors, bathrooms, kitchens, baseboards, switch plates, and fixtures.
- Provide an improvements list. Give buyers and their agent an easy-to-reference list of upgrades and important property details such as the roof, HVAC, appliances, dock, boat lift, or other relevant improvements.
- Give marketing materials to the buyer's agent. Let the agent review the materials and decide what should be shared with their client.
- Respect the buyer-agent relationship. Be welcoming and helpful without trying to create a separate relationship with another agent's client.
- Give buyers space to explore. Provide a brief orientation to the home, make yourself available for questions, and then allow buyers to walk through and talk privately with their agent.
- Don't ask about other showings. Buyers and their agents don't need to disclose the other properties they're considering.
- Space out showing appointments. Give each buyer enough time and privacy to experience the property without competing groups moving through the home.
- Honor established buyer-agent relationships. If a buyer attending an open house identifies themselves as another agent's client, respect that existing relationship.
- Handle business outside. If you need to make calls or take care of other business during a showing, step away so buyers can focus on the property.
- Send a preview video when appropriate. A simple property walkthrough can help buyers become interested in a home before they arrive for the showing.
- Use fragrance carefully. If fragrance is used, keep it subtle and pleasant rather than overpowering.
- Give productive showing feedback. Useful feedback about price, condition, size, or other concerns gives the listing agent something meaningful to discuss with the seller.
- Share relevant listing activity. When appropriate, keeping buyer agents informed about activity or contracts can help them and their clients make informed decisions.
The larger lesson is simple: make it easy for buyer agents to do their jobs. Good communication, thoughtful preparation, professional boundaries, and useful information can create a better showing experience for everyone involved.
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