Protecting your buyer relationship means paying attention not only to the properties you show, but also to how other agents interact with your clients throughout the process.
In this lesson, Cindy shares nine situations she has encountered in real estate where listing agents can interfere with your buyer relationship, disrupt a showing, complicate negotiations, or create unnecessary problems during a transaction.
Watch the 16-minute video to learn what to watch for and how to better protect your buyers throughout the process.
Resources Mentioned in This Lesson
Snake Pit Field Guide
The Snake Pit Field Guide is designed to help you recognize and remember the situations discussed in this lesson.
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Quick Summary
A strong buyer relationship requires more than finding the right properties. You also need to manage the showing and transaction process carefully so other agents do not interfere with your client relationship, schedule, negotiations, or closing.
Many of these situations can be avoided by preparing your buyers before showings, staying involved during property visits, asking clear questions, protecting your schedule, and making sure each agent handles their responsibilities throughout the transaction.
Key Takeaways
- Prepare buyers before showings. Ask them to avoid sharing unnecessary personal information, including full names, detailed information about where they are from, and other properties they plan to see.
- Protect your showing schedule. If a listing agent is difficult to reach or delays confirming a showing, follow up appropriately so one property does not disrupt the rest of your appointments.
- Clarify offer timelines before submitting. Ask whether there are circumstances that could affect the seller's response time so your buyer knows what to expect.
- Protect your buyers' contact information. Stay aware of attempts by other agents to establish direct contact with your clients.
- Stay engaged during showings. Don't allow a listing agent to monopolize your buyers or turn the showing into an opportunity to build a separate relationship with them.
- Don't let additional listings derail the day. If an agent wants to show your buyers other properties, keep your existing schedule unless your buyers have a good reason to change it.
- Keep negotiations focused on the buyer and seller. Don't allow another agent to pressure you into contributing your own money simply to make a deal more attractive.
- Make sure transaction responsibilities are handled. Condo documents, association information, keys, access codes, and other required items should be provided by the appropriate parties rather than pushed onto the buyer's agent.
- Protect the agreed closing date. An executed contract should not be changed simply to accommodate an agent's personal schedule.
The common thread is simple: take care of your customer. Stay involved, pay attention to what is happening around them, and follow through throughout the transaction.
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